Overview: 

The India smartphone market grew 12% YoY in July 2020 as the demand continues to drive the market. Brands and channels are providing attractive offers and promotions to make the devices affordable. Going forward, we believe that the Indian smartphone market will decline by 8% in 2020 to reach 145 million units.

On the manufacturing front, almost all the factories are now running at more than 75% of the capacities. Samsung has recovered the fastest with reaching full capacities.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

Market Overview

Key OEM Strategies

Pricing Analysis

New launches Analysis

Spec Analysis

Channel Analysis: E-commerce and Offline

Major OEM Promotions

Key Market Trends

Market Survey

Make in India

Number of pages: 102

Author: Prachir Singh and Shilpi Jain

Published Date: Aug 2020