The India smartphone market remained flat YoY as the market reached pre-COVID-19 level due to the huge pent-up demand created in the market due to lockdown. Going forward, we believe that the Indian smartphone market will decline by 8% in 2020 to reach 145 million units.
On the manufacturing front, almost all the factories are now running at more than 60% of the capacities. Samsung has recovered the fastest with reaching full capacities. The brand is running its factory on Sundays as well to meet with the huge pent-up demand.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
Key OEM Strategies
New launches Analysis
Channel Analysis: E-commerce and Offline
Major OEM Promotions
Key Market Trends
Make in India
Number of pages: 100
Author: Prachir Singh and Tarun Pathak
Published Date: July 2020
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