Online channel shipment grew 1% YoY in June 2020, driven by Xiaomi and Samsung who contributed to more than 50% share. • Amazon became the top online channel in a quarter for the first time ever in Q2 2020. Xiaomi and Samsung contributed more than 88% of shipments on Amazon.
Offline market declined by 20% YoY due to COVID impact. Samsung regained the #1 spot in Offline business for the first time since July 2019. Samsung aggressively launched new devices to increase its market share, leveraging the ongoing anti-China sentiment.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel
Author: Shilpi Jain
Published Date: July 2020
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