The India smartphone market declined by 62% YoY in May 2020 as the country recovers from the lockdown due to the COVID-19 impact. We estimate the India smartphone market to decline 13% YoY in 2020 to reach 137 million units.
The market is slowly returning to normal. The government allowed online channel to deliver nonessential items as well. In addition, offline shops have also started opening. The smartphone manufacturing factories have also started opening and slowly picking pace. We believe that the factories will further ramp up production in the coming months.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of Pages: 103
Author: Prachir Singh and Shilpi Jain
Published Date: May 2020
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