The current COVID-19 pandemic has hit India in the last week of March. Due to this, economic activities declined. This has impacted the smartphone market as well. India's smartphone market is estimated to decline by 13% YoY to reach 137 million units in 2020. We believe that online channels will remain strong as consumers will avoid offline stores and practice social distancing. However, brands are helping their offline channel partners by providing an O2O platform.
This report entails the brand-wise India smartphone market outlook for 2020. Also, split by price band, channels, and online platforms are also provided.
Table of Contents
1. India Smartphone Shipments Forecast by Brand – 2020
2. India Smartphone Shipments Forecast by Price Band by Channel – 2020
3. India Smartphone Shipments Forecast by Online Platforms – 2020
4. Assumptions and Observations
Author: Prachir Singh
Published Date: May 2020
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