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May 5, 2020 |
The India smartphone market declined by 17% YoY in March 2020 as the government initiated a country-wide lockdown in the last week of the month due to COVID-19 pandemic. We estimate the India smartphone market to decline 10% YoY in 2020 to reach 142 million units.
Due to the lockdown, all the smartphone manufacturing factories have suspended operations. Also, offline stores have been closed as the government focused on social distancing. Online channels are also barred from delivering non-essential goods.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
• Market Overview
• Key OEM Strategies
• Pricing Analysis
• Price Cut Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Recent Developments
• Market Survey
• Make in India
Number of pages: 107
Author: Prachir Singh and Tarun Pathak
Published Date: Mar 2020
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