The India smartphone market declined by 17% YoY in March 2020 as the government initiated a country-wide lockdown in the last week of the month due to COVID-19 pandemic. Online channel shipments declined 12% YoY and decline 6% MoM in March 2020. Xiaomi took 45% share followed by realme which took 17% share. Flipkart remained the number one online platform despite decline of 17% MoM In March. Amazon closed the gap on Flipkart with 11% growth at the same time.
Offline shipments declined 20% YoY in Mar 2020 as brands shipped models on online platforms amidst online sales and the COVID-19 pandemic. Vivo is leading offline shipments with 27% share in Mar 2020 driven by launch of Y91i new variant which became the top model on offline channels.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Author: Shilpi Jain
Published Date: May 2020
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