The India smartphone market grew 11% YoY in Feb 2020 as compared to the low sell-in last year due to e-commerce rules starting Feb 2019. Apart from this, new launches in February were almost double compared to last month, which drove the shipments.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Price Cut Analysis
- New Launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- COVID-19 Impact on India Smartphone Market
- Make in India
Number of Pages: 105
Author: Prachir Singh and Tarun Pathak
Published Date: April 2020
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