Online channel shipments grew 4% YoY in January 2020 driven by Xiaomi and realme. Flipkart grew 18% MoM driven by realme shipments. realme 5i became second best selling model on Flipkart within initial month of launch. Amazon share declined in January 2020 to 35% due to lack of any exclusive new launch on the platform.
Offline shipments grew 36% YoY in Jan 2020 as OEMs are now shifting their focus to offline channels and not launching online exclusive models. Vivo is leading offline shipments with 26% share in Jan 2020 though its share declined slightly due to absence of any new launch during the month and lack of offers in offline segment as it announced Vivo carnival on Flipkart.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Author: Anshika Jain
Published Date: February 2020