Online shipments hit a record low after a strong festive sale period. Online contribution was 36% in November which was lowest ever since 2019. Flipkart share increased slightly after facing decline for 3 consecutive month in November 2019 driven by realme newly launched 5s and X2 Pro. realme 5s was among top 5 selling models on Flipkart within initial month of launch. Amazon share witnessed 6% YoY growth though its share declined slightly in overall online shipments. Xiaomi and Samsung remains largest contributor.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Author: Anshika Jain
Published Date: December 2019
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