Smartphone shipments in October grew marginal 1% YoY due to already record sept sell-in. Brands did aggressive channel fill in both offline and online channels in September. Chinese brands share reached highest ever in October 2019.
Flipkart Big Billion Days and Amazon Great India Festival were the main highlights of this month sale on online platforms.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Price Cut Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 96
Author: Anshika Jain and Tarun Pathak
Published Date: Dec 2019
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