Smartphone shipments in India grew 14.5% YoY to reach a record 49 Million units in a single quarter. The growth was driven by new launches, discounts and various pre-Diwali channel fill by all the leading smartphone brands for the Diwali festive season. This time Diwali was two weeks earlier than last year which meant a higher sell-in for September month.
Chinese brands share increased to a new record 75% of the overall smartphone shipments for the first time. realme, vivo, OnePlus & itel were the fastest growing smartphone brands shipping record volumes ever in India in a single month. In September, realme race to third largest brand while vivo reached its highest ever share in the India smartphone market driven by good performance of its mid-segment series
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Price Cut Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 97
Author: Anshika Jain, Tarun Pathak & Karn Chauhan
Published Date: Nov 2019
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