The smartphone shipments in India grew to 37.6 million units with 6% YoY growth during Q2 2019 setting a second-quarter shipment record, Samsung took Monthly Pole Position from Xiaomi after a year capturing 25% share followed by Xiaomi’s 24% in June. Xiaomi’s still leads entire Q2.
Premium Segment more than doubled YoY driven by the growth of OnePlus, Samsung and Apple. $400-$650 was the Fastest Growing Price Band in June 2019. OnePlus surpassed Samsung to capture pole position in the premium segment for the entire quarter. Samsung led the $75-$100 price band due to Galaxy A2 Core surpassing Xiaomi.
Online Smartphone Shipments Share Remain over 40% for 1H 2019, Highest Ever. Flipkart online channel share hit 60% while Amazon share reached record 73% in Premium Segment
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Price Cut Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 97
Author: Anshika Jain, Tarun Pathak & Karn Chauhan
Published Date: Aug 2019
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