Since the beginning of CY 2019, smartphone share of online channels has been consistently over 40% except of April. Brands and even channels are now diversifying their channel/platform strategy in a bid to increase their reach. Few example being Amazon recently pumping in $404 Million in its India business while Xiaomi's Mi.com now offering 'Guaranteed Next-Day Delivery' in Over 150 Cities Across India.
Flipkart share reached 60% in June 2019 driven by strong sales of Redmi Note 7 pro, Realme C2 and Realme 3. These three models alone contributed 1/3rd of the overall Flipkart sales.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Published Date: July 2019
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