US smartphone volumes were up 5% year-on-year (YoY) and flat month-on-month (MoM) during the month of May. 2Q19 smartphone sales are trending to be almost identical to 2Q18. US consumer confidence, despite the ongoing scuffle with China and overhang of tariffs, remains solid. Subscribers are not holding back on purchases due to the macroeconomic conditions. In addition, initial sell through of 5G devices has been solid. Counterpoint surveys show sales are very distributed through the nation and not concentrated on initial rollout metros.
This short report provides an overview of US smartphone sell-through, handset OEM dynamics, 5G and network updates, and major marketing initiatives from May.
Smartphone Sales in May hit 12.3 Million Units: Market Insights
- Postpaid Insights
- Prepaid insights
- New Devices and Key Marketing Initiatives
- OEM insights
- Key Marketing for Sprint, T-Mobile, Verizon, AT&T
- Marketing Activities for Wearbles
- 5G and Network Insights
- Sprint – T-Mobile Merger Update
Number of Pages: 17
Author: Jeff Fieldhack, Maurice Klaehne
Published Date: July 2019
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