Indian smartphone shipments grew 5% MoM but declined marginally 2% in May 2019. Smartphone shipments are on the rise since Feb 2019 driven by summer sale and launch of new models. Chinese brands share increased to 67% in India. The trend hardly changes now as Indian brands are finding it difficult to compete in the competitive India handset market.
Online Smartphone shipments reached highest in May since the start of 2019. May was the month when leading OEMs on online channels announced their summer sale- Mi Super Sale, Honor Days, Amazon summer sale, Realme 1ST anniversary sale were some of the popular campaigns during the month. Smartphone market Retail ASP increased marginally by 3% YoY in May 2019, reaching $196, due to a greater contribution of $250-$400 price band and price cuts on models like OPPO F11, F11 Pro and vivo V15 Pro.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- Price Cut Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 96
Author: Anshika Jain, Tarun Pathak & Karn Chauhan
Published Date: July 2019
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