Consumer Lens Consumer Lens

  • USA: Key Trends in Smartwatch Buying Behavior
  • Nov 2, 2018


The latest Consumer Lens study focuses on USA smartwatch consumers. The analysis uncovers the factors influencing the smartwatch purchasing decisions with a key understanding of consumer interest in Apple Watch features. The report further dives into demographic breakouts including age, income, and occupation to better understand potential smartwatch customers.

Table of Contents: 

  • Key reasons for buying a smartwatch
  • Most preferred brand for the next smartwatch purchase
  • Factors influencing next Apple Watch purchase decision
  • Apple Watch model preferences of potential buyers
  • Consumer Interest in Apple Watch Series 4 features

Number of Pages: 1
Author: Pavel Naiya
Published Date: ​November 2018

Attached Files

  • Consumer Lens- USA- Apple Watch Consumer Survey.pdf

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