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Consumer Lens Consumer Lens

  • iPhone X Purchase Intentions Among Chinese Consumers
  • Feb 24, 2018


This report emphasizes the influencing factors affecting the consumer buying behavior for the Apple iPhone X among the Chinese buyers. It also analyzes insights about the key purchase drivers and the perceived benefits of these new features. 

Table of Contents: 

  • Executive summary
  • Methodology
    • iPhone X purchase intent
    • Apple's services no longer a stickiness factor
    • The new iPhone X features –  What is hot and what is not? 
  • Key features ranking influencing the iPhone X purchase intent and decision making 

Number of Pages: 8
Author: Neil Shah
Published Date: February 2018

Attached Files

  • iPhone X Purchase Intentions Among Chinese Consumers.pdf

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