Consumer Lens Consumer Lens

  • Survey: 60% of Consumers in Spain to Cut Budget for Next Smartphone
  • Sep 18, 2020

Overview

To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Spain). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the Spain smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Summary
  • Past Purchases
    • Purchase History
    • Spend on Current Phone
    • Location of Purchase
    • Top Source of Information
  • Satisfaction & Dissatisfaction
    • Current Phone Satisfaction Level
  • Future Purchase Preference
    • Future Brand Preference
    • Factors Influencing Future Purchase Decision
    • Future Spending Preference
    • Location for Future Purchase
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude towards China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by Category
  • Appendix
    • Methodology
    • Demographics

Author: Arushi Chawla
Number of Pages: 37
Published Date: September 2020

Attached Files

  • Survey-60% of Consumers in Spain to Cut Budget for Next Smartphone.pdf

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