Overview:

To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Germany). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the Germany smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

• Summary
• Past Purchases
  • Purchase History
  • Spent on Current Phone
  • Location of Purchase
  • Top Source of Information
• Satisfaction & Dissatisfaction
  • Current Phone Satisfaction Level
• Future Purchase Preference
  • Future Brand Preference
  • Factors Influencing Future Purchase Decision
  • Future Spending Preference
  • Location for Future Purchase
• COVID-19 Pandemic Effect on Consumer Buying Behavior
  • Effect on Smartphone Buying Plan
  • Effect on Smartphone Budget
  • Attitude towards China and Made-in-China Products
• Spending on Apps
  • Monthly Spending on Apps by category
• Appendix
  • Methodology
  • Demographics

​Number of Pages: 38
Author: Arushi Chawla
Published Date: August 2020