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Germany: Smartphone User’s Choices and Preferences with Impact of COVID

Aug 5, 2020 | Author : Arushi Chawla


To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Germany). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the Germany smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Summary
  • Past Purchases
    • Purchase History
    • Spent on Current Phone
    • Location of Purchase
    • Top Source of Information
  • Satisfaction & Dissatisfaction
    • Current Phone Satisfaction Level
  • Future Purchase Preference
    • Future Brand Preference
    • Factors Influencing Future Purchase Decision
    • Future Spending Preference
    • Location for Future Purchase
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude towards China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by category
  • Appendix
    • Methodology
    • Demographics

Number of Pages: 38
Author: Arushi Chawla
Published Date: August 2020


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