Consumer Lens Consumer Lens

  • USA: About One-Fourth of the Respondents are Interested in Cutting Their Smartphone Budget by 20% or More
  • Jul 17, 2020

Overview: 

To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including the USA). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the USA smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Key Takeaways
  • Past Purchase History
    • Past Purchase History
    • Spent on Current Phone
    • Location of Purchase
    • Top Source of Information
    • Satisfaction Level
  • Future Purchase Preference
    • Future Brand Preference
    • Factors Influencing Future Purchase Decision
    • Future Spending Preference
    • Location for Future Purchase
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude towards China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by category

Number of Pages: 34
Author: Pavel Naiya
Published Date: July 2020

Attached Files

  • USA -About one-fourth of the respondents are interested in cutting their smartphone budget by 20% or more.pdf

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