CLIENT PORTAL

Our starting point is wanting to help our clients make better strategic and operational decisions.

USA: About One-Fourth of the Respondents are Interested in Cutting Their Smartphone Budget by 20% or More

Jul 17, 2020 | Author : Pavel Naiya

Overview: 

To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including the USA). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the USA smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Key Takeaways
  • Past Purchase History
    • Past Purchase History
    • Spent on Current Phone
    • Location of Purchase
    • Top Source of Information
    • Satisfaction Level
  • Future Purchase Preference
    • Future Brand Preference
    • Factors Influencing Future Purchase Decision
    • Future Spending Preference
    • Location for Future Purchase
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude towards China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by category

Number of Pages: 34
Author: Pavel Naiya
Published Date: July 2020

Enquiry

Enter Captcha Code

CAPTCHA Image

Your access to our Basic reports is currently under review. It might take up to 24 hours. You already have access to sample reports.
If there is a specific report you want to access earlier please send an email to [email protected]