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More Than 40% of Surveyed American Consumers Are Interested in Buying a Foldable Smartphone

Jun 10, 2019 |

Overview:

Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.

Foldables looks like the next big innovation shift in smartphones. Foldable Phone is now catering to the high-end ultra-premium Price band. Though, like any new technology, the price will likely to come down over time with the mature ecosystem and mass production. The latest Consumer Lens study focuses on understanding consumer awareness and opinion on foldable smartphone in the USA.

Table of Contents: 

  • Demographic
  • Purchase Preferences
    • Intention
    • Willingness to Pay
    • Brand Preferences
    • Barriers
    • Other Foldable Devices
  • Analysis of Key Potential Buyers
  • Demographic
  • Willingness to Pay
  • Brand Preferences
  • Barriers
  • Other Foldable Devices

Number of Pages: 18
Author: Pavel Naiya
Published Date: June 2019

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