Overview: The 2023 smartphone market is expected to fall 2% YoY, reaching 1.2 billion units as macroeconomic headwinds and consumer weakness continue to pressure the tech sector. The reasons for further lowering the forecast are as follows; - Despite som...

Overview: The global smartphone market remained under pressure in Q4 2022 with shipments declining by 19% YoY to the lowest level for a holiday quarter since 2013, even as it grew QoQ slightly to 302.6 million units. The cost-of-living crisis, labor market sh...

Overview: The 2023 smartphone market is expected to be similar to 2022, reaching around 1.23 billion units. As macroeconomic headwinds and consumer weakness continue to pressure the tech sector, the smartphone market is expected to continue underperforming ...

Overview: The global smartphone market declined by 12% YoY despite growing by 3% QoQ to 301.9 million units in Q3 2022. While quarterly growth in Apple and Samsung pushed the global smartphone market above 300 million units, a level it failed to reach last qu...

Overview:  The 2023 smartphone market is expected to be of a similar scale as this year; reaching around 1.26 bilion units. As macroeconomic headwinds and consumer weakness continue to pressure the tech sector, the smartphone market is expected to...

Overview: The annual smartphone shipment volume is estimated to be 1.3 billion units in 2022, down 6% YoY, with shrinking demand amid the rising global uncertainties. A loweing of our evaluation of the global economy following a weaker growth outlook and stro...

Overview: The annual smartphone shipment volume is estimated to be 1.3 billion units in 2022, down 6% YoY, with shrinking demand amid the rising global uncertainties. The reasons for further lowering the forecast are as follows;  A loweing of our...

Overview: In this report, we forecast the shipment of key smartphone models by major OEMs until Q4 2023 and it focuses on giving a detailed view of quarterly flagship shipments globally. The global smartphone market declined by 8% YoY in Q1 2022, shipping 32...

Overview: We expect the 2022 smartphone market to decline 3% to 1,357 million units from last year's. On the macroeconomic front, expectations for recovery are now sharply falling and more concerns are spreading centered on China's prolonged recessi...

Overview: In this report, we forecast the shipment of key smartphone models by major OEMs and it focuses on giving a detailed view of quarterly flagship shipments globally. Apple released four variants Q3 2021, as in the previous year and the proportion ...

Overview: When forecasting the smartphone market, we aim for a balanced forecast. This is where there is a roughly equal probability that the next change we make to the market size will be either up or down. Through many years of forecasting this market, we...

Overview: In this report, we forecast the shipment of key smartphone models by major OEMs and it focuses on giving a detailed view of quarterly flagship shipments globally. Apple has limited initial supply of the 13 series due to semiconductor component ...

Overview: The global smartphone market in 2021 is expected to show 1,392 m units, a decrease of 1.6% compared to the September FCST. The decline in 2021 earnings is mainly due to the sluggish 3Q earnings in Europe and Southeast Asia markets due to the re-sp...

Overview: In this report, we forecast the shipment of key smartphone models by major OEMs and it focuses on giving a detailed view of quarterly flagship shipments globally. We expect Apple's volume growth to come gradually from older models rather th...

Overview: The global smartphone market in 2021 started very strongly as Q1 2021 recorded 20% YoY growth. This performance continued in the second quarter, and despite the re-emergence of the coronavirus in the second quarter, the smartphone market showed a ...

Overview: Counterpoint's Long Term TAM Forecast provides a comprehensive long-term Outlook of the handset Industry. This report provides high level market sizing for over 100 countries globally. For five regions and 47 countries we provide additional de...

Overview:  The global smartphone market in 2021 started very strongly as Q1 2021 recorded 20% YoY growth. This first quarter bettered shipments from Q1 2019 and Q1 2020. Significant factors leading the smartphone market in 2021 are; the global spread of...

Overview: Counterpoint's Long Term TAM Forecast provides a comprehensive long-term Outlook of the handset Industry. This report provides high level market sizing for over 100 countries globally. For five regions and 47 countries we provide additional de...

Overview:  The global smartphone market in 2020 declined by 10% YoY, showing shipments of 1,331 m units. A strong 4Q 2020 continued the revival and gave indications of a strong full-year rebound in 2021. In 2021, we are forecasting a growth of 11% YoY fo...

Overview: Counterpoint's Long Term TAM Forecast provides a long term Outlook of the handset Industry. This report covers TAM Forecast by Volume from 2014-2025 of 104 countries. We've deep-dived into 5 broad regions and 47 countries by tech and price...