Overview: 2022 was a tough year for the European smartphone market. With the cost of living at record highs and consumer confidence at record lows, smartphone sales in Europe slumped to the lowest levels in a decade. In this report, we have a look at the hi...

Overview: European consumers are having a tough time. Dire financial conditions, spiralling energy prices and the ongoing war between Russia and Ukraine have resulted in bills soaring to record highs and consumer confidence plumbing record lows. Against thi...

Overview: The global macro environment is going through the most difficult period since the COVID-19 pandemic, and Europe is one of the worst affected regions. Although inflation is stabilising, the rising cost of living has resulted in a drastic drop in co...

Overview: Over the last few months, Europe has suffered from a deteriorating macro climate, with rising inflation, record cost of living and many countries approaching recession. This report analysis how smartphone sales in Western Europe have been impacted...

Overview: Russia’s invasion of Ukraine in late February exacerbated an already precarious situation in Europe. In this report, we analyse the impact of the Russian-Ukraine conflict on the European smartphone market, and present our outlook for the reg...

Overview: 2021 was a rollercoaster of a year for the European smartphone market. We have followed the story throughout the year, with relatively new entrants such as Xiaomi, OPPO and realme coming strongly into the region and outperforming previous market f...

Overview: After a disappointing October, iPhone sales recovered strongly in November 2021, resulting in Apple finally overtaking Samsung to take the number one spot in Europe. Yes, the lead was slim, but is it back to business as usual for Apple? Table o...

Overview: The iPhone 13 launch has not gone completely to plan in Europe, with Apple failing to overtake Samsung in the first full month of sales – a very unusual occurrence. Meanwhile, Xiaomi continued to suffer in Europe, dropping to its lowest shar...

Overview: Samsung had a very strong end to the third quarter in Europe, reaching its highest share of smartphone sales since April 2021. However, things may have been different had it not been for its main competitors having a tough time (in the case of Xia...

Overview: Qualcomm has gone from strength to strength in Europe since the start of the year, benefitted both from the decline of Huawei and also from the rapid growth of the relatively new entrants to the European market. However, can Qualcomm keep its Eur...

Overview: In July 2021, Samsung regained the number one spot in Europe from Xiaomi. Can Samsung hang on through Q3 to Q4? Will Xiaomi fight back? Or can Apple spoil the party and overtake them both? This report assesses how the top three vendors are setting th...

Overview: Xiaomi became Europe’s best-selling smartphone vendor in June 2021, through a mix of strong performance and good fortune. With Samsung expected to recover strongly, this report assesses Xiaomi’s chances of remaining the region’s...

Overview: This report assesses how the recent announcement that OnePlus will further integrate with OPPO will affect both brands’ ambitions to be leading smartphone vendors in Europe. Table of Contents: OPPO Group is growing fast in Western E...

Overview: This report reviews the general landscape of smartphone retailing in three of Africa’s largest and most sophisticated markets for smartphones - Egypt, Morocco and Nigeria.  It provides an overview of market fundamentals, key retail conc...

Overview: Until recently, 5G connectivity was primarily the reserve of high-end, flagship devices. Fast forward 12 months and things have changed considerably, with 5G growing strongly in the lower price tiers in Western Europe. This report investigates wh...

Overview: This report analyses the financial and operational performance of some of Africa’s biggest operators in 2020. It provides an overview of key financials, subscriber numbers, capex, growth areas such as data, mobile money and device financing,...

Overview: Xiaomi continues to make great strides in Europe, particularly in markets like Spain and Italy. This report looks into how Xiaomi has climbed the rankings in these markets in recent months, and how its move into premium is placing it in a good pos...

Overview: This report is a deep dive analysis of Africa’s smartphone market in 2020. It provides an overview of market dynamics, competitive landscape, performance of individual OEMs, drivers for growth and enabling factors from neighboring sectors. I...

Overview: This inaugural report analyses the early sales of the Samsung S21 series in Western Europe, and whether it has met expectations following the lacklustre performance of last year’s S20. Table of Contents: Samsung gains big in Februa...

Overview:  We analyse Canada smartphone market with distinct OEM, price bands and channels. Canada is an operator driven markets driven by 3 major carrier Bell, Rogers and TELUS. This report is a deep dive analysis of the Canada smartphone market in Q3...